StartupNation Radio

Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio

Episode Summary

On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group.

Episode Notes

First up is Berman, the founder and president of Digital Resource, a digital marketing agency. He is StartupNation's digital marketing expert.

During the interview, Berman discusses:

The three keys entrepreneurs can use to drive awareness
Why social media plays such a large role into consumers' buying and decision-making processes
How to know which market will fit your business' needs
Why paid ads are the best way to get traffic quickly
How to grow your organic social media presence

For more information about Digital Resource, visit the official website, and follow on Facebook, Twitter and LinkedIn.

Next is Packer, president of AccessPoint, a business that provides human resource services. Packer is StartupNation's human resources expert.

During the interview, Packer explains:

How AccessPoint works and why it's beneficial for employers
When an employer should intersect with a company like AccessPoint
How work and employment has changed since the pandemic
What companies should pay attention to post-COVID-19
Why entrepreneurs should focus on executing their core vision

For more information about AccessPoint, visit the official website, and follow on Facebook, Twitter and LinkedIn.

Next is Michael Spath, a client executive for Michigan-based Kapnick Insurance Group, a full-service insurance brokerage. He is StartupNation's insurance expert.

During the interview, Spath talks about:

How he went from owning a small business to going into the insurance world
Why everyone needs insurance
What coverage is crucial for small business owners
How a business owner's policy works
Why every business owner should invest in cyber insurance

For more information about Kapnick Insurance Group, visit the official website, and follow on Facebook and LinkedIn.